AYAQ's mission is to offer clothes that are respectful of nature and committed to the environment. 

The brand is driven by the hope that mountain sports activities will be more respectful of nature, and by the objective of making a concrete contribution to the fight against global warming.

Convinced that companies are among the most powerful and efficient structures to support major societal issues, Vincent Defrasne wanted to give AYAQ a deep and concrete environmental mission, from the beginning and forever. 

Since its inception, AYAQ has supported and accompanied environmental initiatives through its economic and operational activities. 

From the first year, a minimum of 2% of the company's profits are dedicated to direct support for actions carried out by Social Enterprises committed to nature and the environment. As soon as possible, the amount of this commitment will increase to a minimum of 1% of the brand's turnover. 

Convinced that the Social Enterprise model holds the most promising and effective keys to acting on the major issues facing society, AYAQ's founder, Vincent Defrasne, wanted to direct financial and operational support towards this type of structure. 

The projects supported are being identified in collaboration with Yunus Sports Hub, which provides expertise in the field of environmentally committed social enterprise.

AYAQ, which means "Snow on clothes" in the Inuktitut language, aims to support initiatives in the Arctic territories and among the Inuit populations, who are particularly affected by global warming.