AYAQ STUDIO

TECHNICAL, TIMELESS URBAN CLOTHING
DESIGNED BY TOP ATHLETES

WINTER 2025

NEW COLLECTION


AYAQ STUDIO

THE NEW TECHNICAL URBAN WARDROBE TIMELESS DESIGN, CUTTING-EDGE TECHNOLOGY

AUTUMN WINTER 2024


AYAQ Studio transfers high-mountain technicity into timeless pieces, to accompany everyday life in elegance, comfort and safety. A vestiaire that embodies our commitment to quality and durability, entirely designed with locally sourced materials, and meticulously crafted in Europe's finest ateliers.

Each garment is designed and tested by a team of top athletes, world champions and Olympic champions, to perfectly meet the challenges of the outdoors.

AYAQ Studio invents fashion designed by world-class athletes. Innovation and excellence applied to the world of sports are applied to a line of urban clothing that harmoniously fuses clean, classic lines with cutting-edge technicality.

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GERMAN WATERPROOF MEMBRANE
ITALIAN EASY-CLASP SNAPS

Every pocket, every zipper, every magnetic clasp, every button - everything is placed where it belongs.
AYAQ Studio reveals a classic everyday wardrobe designed and tested by top athletes.

Each piece must have a pleasant feel, harmonious yokes and no superfluous or unnecessary features. Each garment must also be able to stand up to the harshest elements, and enable everyone to transform themselves into an everyday adventurer.

The collection is inspired by the heroes of Jules Verne's novels, who were taken on extraordinary adventures without being able to prepare for them. AYAQ Studio answers the question: what everyday garments, with refined lines, could help such explorers to complete an unexpected quest?

If each garment is named after a hero from the world of Jules Verne, it's because it must be able to take us to the ends of the earth.

@AYAQ_STUDIO

FOLLOW THE ARRIVAL OF THE COLLECTION IN SHOWROOMS FROM DECEMBER 2024 AVAILABLE IN STORES FROM WINTER 2025