THE AYAQ STORY
Inuit use many words to refer to snow. In Inuktitut, AYAQ means "snow on clothes".
The brand is not just a flake of inspiration from the imagination of a mountain child who became an Olympic Champion, but a real desire to be in tune with the times, the environment and the evolution of winter outdoor activities.
AYAQ is the new brand of technical and ecological clothing for ski touring.
With a wealth of sporting and professional experience,
passionate and entrepreneurial, Vincent Defrasne is launching a new challenge with the creation in 2020 of the brand
AYAQ.
The launch will result in the development of a first collection of technical clothing, dedicated to ski touring.
With a deep desire to be in step with the evolution of society, the economy and the climate, the brand is committed to a strong strategy of eco-responsibility with production using natural and recycled materials located in Europe.
In 2020, the company was created in the heart of the Alps,
in Renens-Lausanne, Switzerland.
The project is supported from the start by the Inartis Foundation.
AYAQ on the trail of the
ski touring boom
THE FIRST AYAQ COLLECTION
Just imagine...
After a good coffee, the sun is not yet up, you set off to walk the mountain and make the first tracks.
You put on the SoftShell SHANDAR Orange Sunrise jacket, the fresh snow crunches under your feet, the cold air just grazes your cheeks.
You put on your skis, a gentle ascent to discover the pleasure of being in the mountains, to get the first orange glow of the sun, to admire the panorama on the mountains.
A short break to contemplate the summits
and listen to the sound of silence.
The cold is present but not felt, a unique and privileged moment
in osmosis with nature.
It's time to head back down, the powder is flying under the skis and shining in the first rays of the sun,
the Lonak jacket is the best protection in these ideal conditions.
The day begins for the best...
Having the best equipment... the right choice of products to enjoy these unique moments.
It is around this passion for the mountains that the AYAQ collection was born, carried by strong values:
technicality, eco-design, quality and performance .
Eco-design / Europe / environment / quality / technicality
A deeply eco-designed collection
For each garment, AYAQ has chosen the most suitable and environmentally friendly
and environmentally friendly materials.
AYAQ garments are made from at least 85% natural or recycled fibres.
European materials and manufacturing
In order to limit the carbon impact of transport, the materials are sourced in Europe.
Manufacturing is exclusively carried out in highly technical workshopś in Portugal.
An environmental commitment
Since its creation, AYAQ has contributed to the fight against global warming by allocating at least 2% of its profits to environmental actions.
A complete and technical range, with new colours
Fromthe 1st layer on the body to the technical waterproof jacket and trousers, via the SoftShell jacket ideal for all conditions and the thermal jacket as well as the accessories (headband, hat, cap and neckband).
Technicality
Thanks to the experience of Vincent Defrasne,
each product has been developed from a technical and specific point of view, aiming at a dynamic practice, while proposing a meticulous manufacture with performing functions.
The products are made from recycled polyester, regenerated nylon and a recyclable waterproof membrane.
The launch of the AYAQ brand is based on the strong values
by its founder.
The choice of name, sourcing, choice of materials and production location were all obvious:
To meet the aspirations of the brand and a strong eco-responsible positioning
To meet the aspirations of the brand and a strong eco-responsible positioning close to nature.
To give new skiers and hikers the opportunity to discover the mountains without harming the environment.
The creation, conception and design of the products are made in Switzerland,
in the heart of the Alps and the practice of the activity.