AYAQ's commitment to the environment

AYAQ's mission is to offer clothing that respects nature and is committed to the environment.

The brand is driven by the hope that mountain sports activities will be more respectful of nature, and by the aim of making a concrete contribution to the fight against global warming.

Convinced that companies are among the most powerful and effective structures for tackling major social issues, Vincent Defrasne wanted to give AYAQ a deep-rooted and concrete environmental mission, from the outset and for all time.

Since its creation, AYAQ has supported and accompanied initiatives in favor of the environment, using its economic and operational activities.

From the very first year, a minimum of 2% of the company's profits is dedicated to direct support for actions carried out by Social Enterprises committed to nature and the environment. As soon as possible, this commitment will be increased to a minimum of 1% of the brand's sales.

AYAQ founder Vincent Defrasne is convinced that the Social Enterprise model holds the most promising and effective keys to tackling the major challenges facing society, and has decided to direct financial and operational support towards this type of structure.

The projects supported are currently being identified in collaboration with Yunus Sports Hub, which brings its expertise in the field of Social Enterprise committed to the environment.

AYAQ, which means "Snow on clothes" in Inuktitut, aims to support initiatives in the Arctic territories and among Inuit populations, who are particularly hard hit by global warming.