AYAQ's Environmental Commitment
OUR GEAR, OUR CLIMATE
AYAQ is committed to offering apparel that respects nature and actively supports environmental protection.
The brand is driven by the hope that mountain sports will become more environmentally responsible and by the goal of making a tangible contribution to combating climate change.
Believing that companies hold significant power and efficiency to address major societal challenges, Vincent Defrasne has entrusted AYAQ with a deep, ongoing environmental mission from the outset.
Since its inception, AYAQ has supported and partnered with environmental initiatives through its economic and operational activities.
AYAQ AND ENVIRONMENTAL SOCIAL BUSINESS
From the first year, at least 2% of the company’s profits are allocated directly to supporting actions led by Social Enterprises committed to nature and the environment. This commitment will increase as soon as possible to a minimum of 1% of the brand’s turnover.
Convinced that the Social Enterprise model holds the most promising and effective keys to addressing major societal issues, AYAQ’s founder, Vincent Defrasne, has chosen to direct financial and operational support toward these organizations.
Supported projects are currently being identified in collaboration with Yunus Sports Hub, which provides expertise in Social Enterprises dedicated to environmental causes.
SNOW ON CLOTHING, a tribute and support to Arctic regions
AYAQ, meaning “Snow on clothing” in Inuktitut, aims to support initiatives particularly in Arctic territories and among Inuit communities, who are especially affected by climate change.
