AYAQ's commitment to the environment

AYAQ's mission is to offer clothing that respects nature and to take action for the environment. 

The brand is driven by the hope that mountain sports can become more respectful of nature, and by the goal of making a tangible contribution to the fight against global warming.

Convinced that businesses are among the organisations with the greatest power to act effectively on major societal challenges, Vincent Defrasne wanted to give AYAQ a meaningful, tangible environmental mission, from the very beginning and for the long term. 

Since its creation, AYAQ has supported environmental initiatives through its business activities and operations. 

From the very first year, at least 2% of the company's profits are dedicated to directly supporting initiatives led by Social Businesses committed to nature and the environment. As soon as possible, this contribution will increase to at least 1% of the brand's turnover. 

Convinced that the Social Business model offers some of the most promising and effective ways to address major societal challenges, AYAQ's founder, Vincent Defrasne, chose to direct financial and operational support towards this type of organisation. 

Projects to support are currently being identified in collaboration with Yunus Sports Hub, which brings its expertise in Social Business committed to the environment.

AYAQ, which means "Snow on clothing" in Inuktitut, aims to support initiatives particularly in Arctic regions and among Inuit communities, who are especially affected by global warming.