OUR MISSION: EQUIP OUTDOOR ATHLETES AND EXPLORERS
AYAQ IS LED BY THOSE WHO LIVE WHAT THEY DESIGN
VINCENT DEFRASNE, THE OUTDOOR ATHLETE
INSPIRATION, THE FIRST BREATH
At the heart of AYAQ is Vincent Defrasne, France’s first Olympic Biathlon medalist and a native of the Jura mountains.
Vincent Defrasne built the brand on his athlete’s discipline and deep mountain expertise, driven by a strong desire to reshape the game.
- Deliver technical innovation for outdoor athletes
- Manufacture entirely in Europe, including fabrics
- Commit to thorough eco-design principles
MIKE HORN, THE EXPLORER OF THE IMPOSSIBLE
THE DRIVING FORCE BEHIND PRODUCT DEVELOPMENT
Extreme explorer Mike Horn joined AYAQ in 2025 to advance product innovation and position AYAQ as the brand for explorers. His mission: to design, test, push boundaries, and continuously improve.
Fearless in the face of the impossible, Mike Horn has soloed the Amazon, circumnavigated the globe along the equator, reached the North Pole in winter, crossed both poles during Pole2Pole, and completed a solo Antarctic expedition. Each journey demonstrates exceptional endurance and deep respect for nature — a vision he now brings to AYAQ.
LONAK HARDSHELL JACKET, PERFORMANCE CONCENTRATED
ULTRA-TECHNICAL VERSATILITY
- A membrane with exceptional waterproofing, 45000 Schmerbers, unique in the outdoor world, engineered in Germany
- A water-repellent outer fabric made in France, in the Ardèche region, contrasting with typical waterproof jackets that feel plastic. Here, despite record waterproofing, the fabric remains soft to the touch with a timeless woven aesthetic
- A fabric assembly designed for end-of-life separation, allowing each material to be directed to its dedicated recycling stream – a crucial and often overlooked pillar of eco-design.
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Our Skora and Lonak-XT hardshell jackets also feature this exceptional membrane. The difference between these hardshells lies in their features and design.
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From the most demanding mountain activities to everyday use, our hardshells are built to perform everywhere, in all weather conditions.
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LONAK-XT
The hardshell crafted with one of the world’s top ski schools -
RAVEN
The active windbreaker, your shield against cold winds, on the mountain and every day -
ULTAR
Premium insulation for biting cold -
KOKANEE
The fleece designed for action: controlled warmth, total freedom.
TECHNICAL PERFORMANCE AND DESIGN
PERFORMANCE DOESN'T COMPROMISE STYLE, IT REVEALS IT.
Behind AYAQ, Swiss and French designers create timeless lines where technical performance meets style.
Each piece embodies a strong identity, designed to last well beyond the seasons.
MEFONNA, BIAFO, MERINO EXCELLENCE
TECHNICAL PERFORMANCE AND RESPONSIBILITY
- 100% Merino wool for immediate warmth in outdoor and everyday use
- 17.5-micron yarn, a first for outdoor gear. The AYAQ difference
- Odor-control, antibacterial T-shirt with comfortable fit and flat seams
- Not just technical: a beautiful drape, signature of our Italian spinning mill
- Skiing, mountaineering, mountain biking—your partner for all demanding activities
- RWS-certified wool ensuring animal welfare, sourced from five free-range farms
