EXPERIENCE SELF-TRANSCENDENCE WHERE THE WILDERNESS BEGINS.
OUR MISSION: EQUIP OUTDOOR ATHLETES AND EXPLORERS
AYAQ IS LED BY THOSE WHO LIVE WHAT THEY DESIGN
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VINCENT DEFRASNE, THE OUTDOOR ATHLETE
AYAQ was born from the vision of Vincent Defrasne, France’s first Olympic biathlon medalist and native of the Jura: ultra-technical, innovative apparel for explorers and wilderness seekers, designed and made exclusively in Europe.VINCENT DEFRASNE -
MIKE HORN, THE IMPOSSIBLE EXPLORER
Extreme explorer Mike Horn joins AYAQ in 2025 to drive product innovation and strengthen the brand’s presence among explorers. From the Amazon to the poles, his expeditions embody endurance and respect for nature, a technical demand he channels into AYAQ.MIKE HORN
SKIING, MOUNTAINEERING, LONG-HAUL TREKKING
AYAQ EQUIPS OUTDOOR ATHLETES AND EXPLORERS
Far from fast fashion, AYAQ’s Swiss and French designers create timeless collections where technical performance meets style.
Each piece embodies a strong identity, designed to last beyond seasons and support your most demanding expeditions with safety and comfort.
LONAK HARDSHELL JACKET, PERFORMANCE CONCENTRATED
ULTRA-TECHNICAL VERSATILITY
- A membrane with exceptional waterproofing, lab-tested beyond 50,000 Schmerber—world record level—manufactured in Germany
- A water-repellent outer fabric crafted in Ardèche, France, offering a soft touch and timeless weave, unlike typical plastic-feeling waterproof jackets
- A fabric assembly designed for end-of-life separation, enabling each material to be directed to its dedicated recycling stream—an essential yet often overlooked eco-design principle.
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Our Skora and Lonak-XT hardshell jackets also feature this outstanding membrane.
From the most demanding mountain activities to everyday use, our hardshells are engineered to perform anywhere, in any weather.
WATERPROOFING, BREATHABILITY, COMFORT, WARMTH
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LONAK-XT
A hardshell developed with one of the world’s top ski schools -
RAVEN
Active windbreaker, a shield against cold winds in the mountains and daily life -
ULTAR
Premium insulation for biting cold -
KOKANEE
Fleece designed for action: controlled warmth, total freedom.
MATERIAL EXCELLENCE
MERINO T-SHIRTS: OUR PURSUIT OF PERFECTION
- 100% Merino wool for immediate warmth in outdoor and everyday use
- 17.5-micron yarn, a first in outdoor gear. The AYAQ difference
- Odor-control, antibacterial T-shirt with comfortable fit and flatlock seams
- Not just technical: a beautiful drape, signature of our Italian spinning mill
- Skiing, mountaineering, mountain biking—the essential companion for demanding activities
- RWS-certified wool ensuring animal welfare, sourced from five free-range farms
