OUR MISSION: EQUIP OUTDOOR ATHLETES AND EXPLORERS
AYAQ IS LED BY THOSE WHO LIVE WHAT THEY DESIGN
VINCENT DEFRASNE, THE OUTDOOR ATHLETE
INSPIRATION, THE FIRST BREATH
At the heart of AYAQ, Vincent Defrasne, France’s first Olympic Biathlon medalist, a native of the Jura mountains.
Vincent Defrasne built the brand on athletic rigor and deep mountain expertise, driven by a commitment to redefine standards.
- Deliver technical innovation for outdoor athletes
- Manufacture entirely in Europe, including fabrics
- Commit fully to eco-design principles
MIKE HORN, THE EXPLORER OF THE IMPOSSIBLE
THE DRIVING FORCE BEHIND PRODUCT DEVELOPMENT
An extreme explorer, Mike Horn joined AYAQ in 2025 to advance product innovation and position AYAQ as the brand for explorers. His mission: to design, test, push boundaries, and continuously improve.
Fearless in the face of the impossible, Mike Horn has soloed the Amazon, circumnavigated the globe along the equator, reached the North Pole in winter, crossed both poles during Pole2Pole, and completed a solo Antarctic expedition. Each journey demonstrates exceptional endurance and deep respect for nature — a vision he now brings to AYAQ.
LONAK HARDSHELL JACKET, PERFORMANCE CONCENTRATED
ULTRA-TECHNICAL VERSATILITY
- An exceptionally waterproof membrane, 45000 Schmerbers, unique in the outdoor world, engineered in Germany
- A water-repellent outer fabric made in France, in the Ardèche region, contrasting with typical plastic-feel waterproof jackets. Here, despite record waterproofing, the fabric remains soft to the touch with a timeless weave
- A fabric assembly designed for end-of-life separation, allowing each material to be directed to its dedicated recycling stream – a crucial and often overlooked pillar of eco-design.
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Our Skora or Lonak-XT hardshell jackets also feature this exceptional membrane. The difference between these hardshells lies in their features and design.
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From the most demanding mountain activities to everyday use, our hardshells are built to perform everywhere, in all weather.
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LONAK-XT
A hardshell developed with one of the world’s top ski schools -
RAVEN
Active windbreaker, a shield against cold winds in the mountains and daily life -
ULTAR
Premium insulation for biting cold -
KOKANEE
Fleece designed for action: controlled warmth, total freedom.
TECHNICAL PERFORMANCE AND DESIGN
PERFORMANCE DOESN'T COMPROMISE STYLE, IT REVEALS IT.
Behind AYAQ, Swiss and French designers create timeless designs where technical performance meets style.
Each piece embodies a strong identity, built to last well beyond the seasons.
MEFONNA, BIAFO, MERINO EXCELLENCE
TECHNICAL PERFORMANCE AND RESPONSIBILITY
- 100% Merino wool for immediate warmth in outdoor and everyday use
- 17.5-micron yarn, a first for outdoor gear. The AYAQ difference
- Odor-control, antibacterial T-shirt with comfortable fit and flat seams
- Not just technical: a beautiful drape, signature of our Italian spinning mill
- Skiing, mountaineering, mountain biking—your partner for all demanding activities
- RWS-certified wool ensuring animal welfare, sourced from five free-range farms
