"We are all explorers by nature.
AYAQ equips those who venture into the great outdoors with ultra-technical apparel, crafted in the finest European workshops."

Vincent Defrasne, Olympic Biathlon Champion and AYAQ Founder

TECHNICAL FLEECE JACKETS BUILT FOR COLD WEATHER

Technical fabrics exclusively from France and Europe, delivering performance and comfort for all expeditions.

MERINO WOOL FOR YOUR GREATEST ADVENTURES, ALL YEAR ROUND

UV-resistant, thermoregulating, soft, and odor-controlling, merino wool is the fabric for long days outdoors.
SUPPORTING YOU ON YOUR GREATEST EXPEDITIONS
Powder Pink

MEFONNA, THE NO-COMPROMISE T-SHIRT

A 17-micron wool yarn, a quality never seen before in outdoor gear. We aimed to create the ultimate T-shirt for outdoor activities, combining technical performance, warmth, comfort, and durability.

No blends. 100% Merino wool.

Wool sourced from 5 farms raising sheep outdoors.

  • Alpine skiing
  • Mountaineering
  • Glacier hiking
  • Trekking and long-distance hiking
  • Ski touring
  • Backpacking and extended travel

And for everyday comfort.

Red Sienna

MERINO ACCESSORIES, TECHNICAL COMPANIONS FOR EVERY OUTING

Compact and packable, they stay out of the way in your pack and become essential allies on long expeditions.


Made from merino wool, beanies, headbands, and neck gaiters provide natural temperature regulation and lasting comfort, even after several days of wear.

Essentials designed to adapt to changing pace and conditions.

  • Black Storm

    BALTORO, THE BREATHABLE HYBRID INSULATED JACKET

    Delivering warmth during intense activities.
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  • Green Boreal

    ULTAR, HEAT CONCENTRATED WITH MINIMAL BULK

    Rediscover the thrill of icy conditions.
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  • Black Storm

    FORNO, 2-SECOND INSULATED JACKET

    The magnetic insulated jacket awarded for innovation.
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Powder Pink

RAVEN, THE ACTIVE WINDPROOF

Designed for demanding activities, from ski touring to trekking and long-distance hiking in cool winds. Combines the windproof performance of a German membrane with breathable Italian fabric.


  • Pine Green

    SKORA, THE ESSENTIALS

    Timeless design, essential waterproof protection.
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  • Sand Beige

    LONAK-XT, MULTIFUNCTIONAL

    Designed with a leading French ski school. Built to adapt to all disciplines.
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  • Black Storm

    LONAK, VERSATILITY

    The ultra-waterproof jacket awarded for innovation.
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