"We are all explorers by nature.
AYAQ equips those who venture into the great outdoors with ultra-technical apparel, crafted in the finest European workshops."

Vincent Defrasne, Olympic Biathlon Champion and AYAQ Founder

FOR DAYS THAT START EARLY AND END OUTDOORS

Lightweight, breathable technical pieces designed to keep pace with summer trails, summits, and wide-open spaces.
SUPPORTING YOU ON YOUR GREATEST EXPEDITIONS
Powder Pink

MEFONNA, THE UNCOMPROMISING T-SHIRT

A 17-micron wool yarn, a quality never seen before in outdoor gear. We set out to create the ultimate T-shirt for outdoor activities, combining technical performance, warmth, comfort, and durability.

No blends. 100% Merino wool.

Wool sourced from five farms raising sheep outdoors.

  • Alpine skiing
  • Mountaineering
  • Glacier hiking
  • Trekking and long-distance hiking
  • Ski touring
  • Backpacking and extended travel

And everyday comfort.

MERINO WOOL FOR YOUR GREATEST ADVENTURES, ALL YEAR ROUND

UV-resistant, thermoregulating, soft, and odor-controlling, merino wool is the fabric for long days outdoors.
Red Sienna

MERINO ACCESSORIES, TECHNICAL COMPANIONS FOR EVERY OUTING

Compact and packable, they stay out of the way in your pack and become essential allies on long expeditions.


Made from merino wool, beanies, headbands, and neck gaiters provide natural temperature regulation and lasting comfort, even after several days of wear.

Essentials designed to adapt to changing pace and conditions.

  • Black Storm

    BALTORO, THE BREATHABLE HYBRID INSULATED JACKET

    Delivering warmth during intense activities.
    SEE  
  • Green Boreal

    ULTAR, CONCENTRATED WARMTH WITH MINIMAL BULK

    Rediscover the thrill of icy conditions.
    SEE  
  • Black Storm

    FORNO, 2 SECONDS INSULATED JACKET

    The magnetic insulated jacket awarded an innovation prize.
    SEE  
Powder Pink

RAVEN, THE ACTIVE WINDPROOF

Designed for demanding activities, from ski touring to trekking and long-distance hiking in cool winds. Combines the windproof performance of a German membrane with breathable Italian fabric.


  • Pine Green

    SKORA, THE ESSENTIAL

    Timeless design, essential waterproof protection.
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  • Sand Beige

    LONAK-XT, MULTIFUNCTIONAL

    Designed with a leading French ski school. Built to adapt to all disciplines.
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  • Black Storm

    LONAK, VERSATILITY

    The ultra-waterproof jacket awarded for innovation.
    SEE