Vincent Defrasne, Founder of AYAQ

Vincent Defrasne is the 2006 Olympic Biathlon Champion.

Drawing on his sporting and professional experience, his passion and his entrepreneurial spirit, he set himself a new challenge with the creation of AYAQ in 2020.

AYAQ is a collection of ultra-technical clothing dedicated to outdoor sports. Each piece is designed according to a demanding eco-design approach, and made exclusively in France and Europe, with exclusively European materials.

The brand is committed to a strong strategy of eco-responsibility, in tune with changes in society, the economy and the climate. Production is based on natural and recycled materials, located in Europe, in the heart of the Alps.

"Before aiming for and winning Olympic medals and titles, I was first and foremost a kid from the Jura mountains, a child of the snow, in love with nature and the mountains, passionate about skiing.

In creating AYAQ, I wanted to offer a range of ski and mountain sports clothing developed and produced in Europe.

The AYAQ universe is eco-designed, committed and high-performance."

- Vincent Defrasne, Olympic Biathlon Champion

Turin, 2006

Born in the Jura mountains, Vincent Defrasne also has two Olympic bronze medals to his name, won in relays at the 2002 and 2006 Olympic Games.

He holds five world medals: one individual in the pursuit at the 2007 World Championships, and four in relays, including two World Championship titles. He has also won a World Cup crystal globe.

In 2010, he was named flag-bearer for the French Olympic team at the Vancouver Games.

After an accomplished sporting career, he continued to work in the world of sport, including four years with the International Olympic Committee in Lausanne.

In 2011, he became Director of the Somfy Foundation. For over six years, he managed the strategy and projects of the foundation, which is committed to the fight against inadequate housing. This experience reinforces his conviction that companies have a major responsibility in the face of environmental and social challenges.